Blog & more
Infos, thoughts,
case studies ...
Welcome to my blog! Here you’ll find answers to questions like “Why does my company need a style guide?”, examples of companies that are doing tone of voice right, or explanations for why even the best AI can’t write effective advertising slogans.
Ready to browse? Have fun!
- Case studies, Website copy
1 photographer, 2 brands, 2 examples for personal branding
Dive into this comparative study to find out how the target audience influences website copy and the way a brand shows up.
- Case studies, Website copy
SEO beyond keyword stuffing – an example for good website copy
Check out this case study for an example of how website copy can be search-engine optimized AND have personality. 😉
- Case studies, Website copy
Turning complexity into clarity on your website – a case study
Find out how we turned a very complex business into a crystal-clear offering for website users.
- Tone of voice
What is a style guide?
Learn more about what a style guide is and how its created.
- Case studies, Tone of voice
Case Study: a new tone of voice for Ruggable Germany
Check out this article to learn more about one of my favourite projects: a new tone of voice for Ruggable Germany.
- Copywriting
Using AI in copy creation? Bad idea!
AI can do it all ... or can it? Let's have a look at sensible AI usage with copy creation.
- Case studies
Tone of voice example: IKEA
In this case study we'll look at IKEA's tone of voice to find out why the brand is so likeable.
- Copywriting
AI and copywriting
Can AI can do your copywriting, and do it well? Short answer: no. Long answer: read this article. 😉
- Translation
Can AI translate?
Have you been wondering whether AI can translate or not? Check out this article for the answer.
- General
AI in the language industry
Find out how AI is used in the language industry, what some pitfalls are and where they come from.
- General
Outsourcing your website copy – what’s important?
Outsourcing your website copy to a professional copywriter is a great idea – but how can you ensure the texts turn out great?
- Tone of voice
Building brand values with the help of a style guide
Making your brand values part of your company's DNA can be hard – but a style guide can make it a tad easier.
- Tone of voice
What is a tone of voice and why do you need one?
This article defines the term tone of voice and explains how your company can profit from having its own.
- Tone of voice
Farewell, professionalism trap: showing personality in business
Find out how to avoid the professionalism trap and let your brand's personality shine.
- Case studies
Tone of voice done right: Who Gives A Crap
Case study showing how the company Who Gives A Crap nails their tone of voice.
You like what you’ve read and might have a project for me?
