Blog & more
Infos, thoughts,
case studies ...
Welcome to my blog! Here you’ll find answers to questions like “Why does my company need a style guide?”, examples of companies that are doing tone of voice right, or explanations for why even the best AI can’t write effective advertising slogans.
Ready to browse? Have fun!
- General
Outsourcing your website copy – what’s important?
Outsourcing your website copy to a professional copywriter is a great idea – but how can you ensure the texts turn out great?
- Tone of Voice
Building brand values with the help of a style guide
Making your brand values part of your company's DNA can be hard – but a style guide can make it a tad easier.
- Tone of Voice
What is a tone of voice and why do you need one?
This article defines the term tone of voice and explains how your company can profit from having its own.
- General, Tone of Voice
Farewell, professionalism trap: showing personality in business
Find out how to avoid the professionalism trap and let your brand's personality shine.
- Case Studies
Tone of voice done right: Who Gives A Crap
Case study showing how the company Who Gives A Crap nails their tone of voice.
- General
Word confetti – or how to create impact with linguistic devices & style elements
Find out more about the word confetti I like to sprinkle over my writing.
- Translation
SEO in localisation – is translating keywords enough?
Find out more about SEO in localisation and why translating existing keywords isn't the best idea.
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