Blog & more
Infos, thoughts,
case studies ...
Welcome to my blog! Here you’ll find answers to questions like “Why does my company need a style guide?”, examples of companies that are doing tone of voice right, or explanations for why even the best AI can’t write effective advertising slogans.
Ready to browse? Have fun!
![Image of five very different people sitting on a bench, holding up colourful speech bubbles.](https://www.wordstovoices.com/wp-content/uploads/Design-ohne-Titel16.png)
- Tone of Voice
What is a tone of voice and why do you need one?
This article defines the term tone of voice and explains how your company can profit from having its own.
![Vier Menschen in Anzügen von hinten, alle sind bunt und mit verschiedenen Frisuren.](https://www.wordstovoices.com/wp-content/uploads/Design-ohne-Titel15.png)
- General, Tone of Voice
Farewell, professionalism trap: showing personality in business
Find out how to avoid the professionalism trap and let your brand's personality shine.
![Nahaufnahme einer in oranges Papier gewickelten Rolle Klopapier der Marke Who Gives A Crap mit englischsprachiger Aufschrift, dass es sich hierbei um die Notfall-Rolle handelt und es an der Zeit ist, wieder Klopapier nachzubestellen.](https://www.wordstovoices.com/wp-content/uploads/Design-ohne-Titel5.png)
- Case Studies
Tone of voice done right: Who Gives A Crap
Case study showing how the company Who Gives A Crap nails their tone of voice.
![Das Bild zeigt eine blonde Frau, die buntes Konfetti von einem Buch in Richtung Kamera bläst.](https://www.wordstovoices.com/wp-content/uploads/Design-ohne-Titel6.png)
- General
Word confetti – or how to create impact with linguistic devices & style elements
Find out more about the word confetti I like to sprinkle over my writing.
![Das Bild zeigt einen Laptop-Bildschirm, auf dem eine Mindmap zum Thema SEO zu sehen ist.](https://www.wordstovoices.com/wp-content/uploads/Design-ohne-Titel8.png)
- Translation
SEO in localisation – is translating keywords enough?
Find out more about SEO in localisation and why translating existing keywords isn't the best idea.
You like what you’ve read and might have a project for me?
![Birgit Spalt-Zoidl lächelt freundlich in die Kamera.](https://www.wordstovoices.com/wp-content/uploads/birgit-spalt-fragen-zur-zusammenarbeit.webp)