For words that wow

Tone of voice. Copywriting.
Transcreation.

Aufnahme einer handgemachten Tasse mit einem Schaf auf einem grünen Hügel, im Hintergrund eine Frau in gelbem Pullover.
Content that works

Personality is everything

More is more just doesn’t cut it anymore – to stand out in the age of AI, we simply need to communicate better.

Your copy is like a bridge between your company and your target audience: It has to meet the people where they are while giving them a sense for who you are as a company.

And that’s why I advocate for MORE, when it comes to corporate communication: more understanding for your target audience, more creativity, and, most importantly, more personality.

My services

How can I help you?

Idiomatic translations

From German to English, English to German, and French to German.

Creative copywriting

From search-engine optimized websites to brochures.

Custom tone of voice

To ensure your content is cohesive and filled with personality.

Portfolio

My favourite projects

Check out my portfolio for samples of my transcreation and copywriting work – or have a look at this blog post to see how I tackled one of my tone of voice projects.

So if you’re interested in some of the challenges I’ve mastered in the past and some of my thought processes, this one’s for you. 😉

Blick von oben auf eine Frau, die am Laptop arbeitet und zu deren Füßen ein beiger Hund mit schwarzer Schnauze liegt, welcher in die Kamera blickt.
Eine Frauenhand hält einen Holzkugelschreiber und schreibt in ein oranges Notizbuch.
Birgit Spalt-Zoidl liegt kuschelnd mit ihrem Hund auf einer bunten Decke und strahlt in die Kamera.
Vibe-Check

Will we work well together?

Dogs or cats? Books or films? Cooking or takeaway?

For a successful partnership, it’s important that we get along – so I’d like to introduce myself. Find out more about me and how I can take your project to the next level.

From me to you

My latest blog posts

1 photographer, 2 brands, 2 examples for personal branding
Dive into this comparative study to find out how the target audience influences website copy and the way a brand shows up.
SEO beyond keyword stuffing – an example for good website copy
Check out this case study for an example of how website copy can be search-engine optimized AND have personality. 😉
Turning complexity into clarity on your website – a case study
Find out how we turned a very complex business into a crystal-clear offering for website users.

Got questions or want to work with me?

Birgit Spalt-Zoidl lächelt freundlich in die Kamera.